Bang & Olufsen’s DNA Collection is a set of 1925 NFTs on the Ethereum Blockchain, connecting the brand’s iconic products with pioneering NFT artists to create unique collectibles for art, design, and music lovers in Web3.
As a part of the project, we broke down 4 digital products into different elements with custom-made materials and randomized the selection at mint to generate 1925 unique NFTs.
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Checkout how we transformed business by our impactful innovative solutions to unlock their full potential and achieve unparalleled success in the digital age.
Exclusive Access to Future Products from the Brand
DNA collection NFT owners will have token-gated access to future exclusive Bang & Olufsen products and experiences. Furthermore, users can show off the 3D version of their NFT collection across metaverses such as Decentraland, OnCyber, and Open Metaverse.
Create A Unique Set of Collectibles
After minting the DNA Collection, NFT owners can claim Art and Music Vials to fuse Bang & Olufsen’s DNA with collaborating artists and musicians, creating a new kind of collectible.
Convenient and Easy Tradability
Once the mint has sold out, users and owners can conveniently buy and sell their NFT collection on marketplaces such as OpenSea.
Sustainable, With Minimal Climate Impact
The DNA Collection NFT lives on the Ethereum blockchain, which uses Proof of Stake (PoS) to reduce computational work by 99.95% compared to earlier Proof of Work based versions.
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